11.6″ Digital Signage for Fashion Retail | Opticon SE-1160R

Description

Opticon SE-1160R — 11.6″ E-Paper Displays for Apparel Fixtures

A price ticket answers one question. An apparel customer has several — what it’s made of, how it fits, how to wash it, what else it comes in, what it costs. The SE-1160R gives you a 244.5 x 163 mm face, roughly A5, to answer them at the fixture, updated centrally and without anyone reaching into a merchandised display.

Room for the information that actually sells

At 960 x 640 pixels and 100 dpi the display carries a product image alongside text at readable sizes — fabric composition, care instructions, fit and size run, colourway availability, origin, price, and a QR code to reviews or the full product page online. That’s the content a shopper would otherwise need to find a colleague or their phone for, and it’s the gap between browsing and deciding.

Seasons change; the fixture doesn’t get touched

Apparel repricing runs in waves — launch, full price, first markdown, further reduction, terminal clearance — and every stage normally means someone reworking tickets across a floor that visual merchandising spent hours setting. Pushing centrally from the Opticon ESL Web Server Software means the information changes and the display stays exactly as it was built. New drop, new content, same fixture.

Black, white and red

The SE-1160R is a three-colour display: black, white and red. Unlike the smaller models in the range there is no yellow option, so your colour language here is one highlight rather than two. For apparel that’s usually enough — red carries the markdown, and the rest of the hierarchy comes from typography and layout, which at this size you have plenty of room to work with. Templates are fully customisable, so the display reads as part of the brand environment rather than as retail hardware.

Locator LED and barcodes

An RGB LED with adjustable brightness and duty cycle can highlight a fixture during a promotion, guide a click-and-collect picker, or flag a recalled line. The high-contrast e-paper surface supports scannable 1D and 2D barcodes, and optional NFC adds a tap-to-read path for customers and staff.